huh? inkjeter, what site were you looking at?
the zoombak device with install kit is only $150 at full on retail (and there are deals available, lots of them), the annual monitoring is $154 prepaid. the monitoring allows UNLIMITED tracking and uses gps and cell as opposed to requiring law enforcement intervention. the device will also notify you if it exceeds its set speed limit, goes outside of its boundry, is turned off, or has a low battery.
in reality, the devices don't do exactly the same things, but they do "overlap", on vehicle theft recovery. the zoombak is really much more geared to vehicle and asset tracking, and compeats favorably against products in the $500 to $1500 range which require monitoring often in the $50 to $100 per month range (for unlimited tracks). the zoombak is a rock'n deal for people who might have a vehicle that they want to be able to locate. have a vehicle that they would like to know if it goes out of a boundry, have a vehicle that they want to know if it exceeds a speed limit. have an asset that they want to know where it is and if it goes out of a boundry. have something that they may want to track that may not be "plugged in". and you can track the device from your cell phone. like i said, not quite the same.
i will let you all figure out some of the uses that such a device might have other than vehicle theft recovery. i will give you a few hints: kids with cars, kids with backpacks, executive vehicles, executives with briefcases, businesses with employees who are in vehicles, businesses with expensive items like off road equipment, generators, etc. horses, and my favorite BEAGLES (my beagie has a zoombak and a webcam).
if you don't want one, don't buy one, i was just throwing something that i now have a ton of hours evaluating into the conversation. yeah, we also compared all the competitors, but this one stood out in VALUE and packaging, and held its own in function